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The Minimalist Guide To Marketing A Movie

marketing a movie

Filmmakers aren’t like normal business people. Marketing a movie is not considered part of the normal day-to-day process. But in other industries, marketing is just an aspect of business. This makes a lot of sense. In the old days, your success as filmmaker depended on your ability to create an unproven product. And if your product (or in this case, your movie) did well with audiences, it was picked up, marketed and sold.

Modern Moviemaking Manifesto (For Smart Filmmakers)

modern moviemaking manifesto

Without a defined market or an established sales channel, it is difficult to justify financing, which makes it very difficult to pay cast and crew – which, by the way, makes it difficult to produce a movie.

The Shocking Truth About VOD Sales Projections

vod sales projections

Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.

You Ain’t Nobody In Hollywood Until…

You are thinking about making a movie because you want to be rich, famous and powerful, right? If this isn’t your goal, please let me be the first to call you out on your BS. There are plenty of ways to make money in the world. There are faster ways to produce a product. Easier ways to rush to market. Less stressful ways to make money. But none of that stuff matters to you because…

Name My Filmmaking Book Contest

I have been writing a filmmaking book. It outlines the whole modern moviemaking philosophy – and originally I thought I would stay with the modern moviemaking theme, and possibly call it “Confessions of a Modern Moviemaker.” While I like the idea because, historically books that begin with the word “confessions” seem to intrigue readers… I also fear the title might be a little too gimmicky. I need your help…