Why You Need To Sell Movie Merchandise
After you make your movie, people will email asking when it’s available. This period of time is called the social window. It’s the …
After you make your movie, people will email asking when it’s available. This period of time is called the social window. It’s the …
Crowdfunding has become a successful strategy for filmmakers to raise money to make their movies. If you were paying attention, you probably noticed …
Travel to Europe and you will find many independent filmmakers are feeling the pinch brought on by the lack of public funds, subsidies …
You no longer need Hollywood to get your work distributed and seen. Thanks to the internet you have a readily accessible option for creating a web series and reaching a global audience. All you need is a camera, some creativity and internet access. Read this filmmaking article…
As a filmmaker, getting your movie made is paramount to success. Without a movie, you have nothing to offer your audience. Since your audience is your business, without an audience, you have no business! If you have been reading Filmmaking Stuff for any length of time, you know that the world of distribution has forever changed. The days of multi-gazillion dollar cash advances are over. Instead, what we are left with is…
Because I’ve written a few books about screenwriting I sometimes get questions from people just starting out on their careers. One query that has started coming up more often recently is whether it’s better to chase the Hollywood dream or get involved with indie films, including ones made for the web…
For those of you following filmmaking stuff, you know that I have been working on an awesome and comprehensive filmmaking book for quite …
In this filmmaking article, Los Angeles based producer Jason Brubaker shares a secret on movie marketing…
If you forget everything else about filmmaking success, you must not forget the importance of you audience. Your audience is your business. Without an audience, you have no business…
Regardless of distribution technology, your audience still values the visual representation of your movie as a tangible product. And in ways akin to marketing an eBook via Amazon Kindle, you still need a killer design to represent your movie.
If you find yourself with a movie and no idea how to sell it, get back to the basics. Unless you get an awesome distribution deal, then you are responsible for the success of your movie. The good news is, most of your sales will come from the internet. And you can get started today…
The key to movies like this is keeping things moving so the audience doesn’t have time to think about it until afterward, and keeping the explanations short…
You don’t really want totally arbitrary events in your script, but if you need to capture their attention, put it in and then in the next draft work your way backward in the story so it has some motivation…
I love Kevin Smith’s attitude towards modern movie distribution. If you’re like most independent filmmakers, what Kevin was able to accomplish from his days of Clerks has been amazing. Back then, he not only dreamed the Sundance Dream, but he realized the dream as well.
Your filmmaking crowdfunding campaign will allow you to raise money – but as an important ancillary benefit, your campaign will also allow you test your movie concept with a built in, responsive focus group. Assuming you reach your funding goal, you will not only generate your initial buzz…
Since starting filmmaking stuff, I’ve noticed an increase in the amount of spammy hype emails promoting new filmmaking technologies that allow filmmakers to stream their independent movies. While many of these companies have a cool concept, the truth is, I think many of these streaming solutions are a waste of time.
As a filmmaker, you need to start building your audience list today. Why? Because regardless of innovation, one thing will remain constant in your filmmaking life – The person with access to appropriately targeted eyeballs, WINS.
“If you want to make a living making movies, you need to realize that your library and the subsequent audience you source (over your career) are your major assets. And, as a result, your most important filmmaking focus (aside from doing good work) is to acquire and keep a customer,” he emphasizes.
Earlier this week, I caught wind of an indie production company based in Australia called Rapidfire Productions. This is a production company that operates as a self sustaining modern moviemaking business. They develop movies, get money, make their movies and through their own distribution arm, the company reaches the masses.
One of the most important filmmaking strategies you must adopt in this era of modern moviemaking is a long term perspective. In years past, filmmakers focused on making one movie, selling it and then moving on to the next movie.
One secret I utilize is frequent press release submissions. Years ago, it was advised that you only wrote and submitted press releases when you had something newsworthy to say. But these days, in addition to targeting traditional news outlets, most press releases are included in search engine results. Without getting overly technical, this means for a very small amount of money, submitting one press release complete with links to your website can increase your web footprint.
Filmmaking is changing. Like it or not, if you want to make a living making movies, you need to learn about the business side of independent movie making. And if this is your first time on filmmaking stuff, you are reading step 4 of a 7 part series on how to sell your movie How To Sell Your Movie On iTunes, Amazon and Netflix For Maximum Profit.
Peter Broderick is President of Paradigm Consulting which helps filmmakers and media companies develop strategies to maximize distribution, audience and revenues. Earlier this week, Peter stopped by Filmmaking Stuff to talk about the the new world of distribution and how filmmakers can navigate the ever changing landscape of independent filmmaking.