The old model of independent filmmaking has made many traditional filmmakers into a bunch of wimps. As a result, wimpy filmmakers talk about DIY as if it's a new concept or a bad word. But step out of the indie world for a bit, and you realize that other (more traditional) businesses do it themselves.
There are many reasons for our wimpy attitudes. As filmmakers, we have been conditioned that there is only one “correct way” to make, market and sell our independent movies. Much of this mindset can be directly attributed to our never ending addiction for outsourcing distribution.
In other words, the old model of independent filmmaking was predicated on the idea that filmmakers served as research and development specialists, creating expensive prototypes at will – without any discernible idea of what to do if the movie product was not accepted by some (malevolent?) middle-man. The old model dictated that filmmakers needed to ask permission to make, market and sell movies. And in those dark days, filmmakers were forced to travel the festivals and sales markets, seeking out greedy gatekeepers who held the keys to distribution and, subsequently, an audience.
But things have changed.
With access to non-discriminatory distribution, anybody can make a movie. And anybody can potentially reach a global audience.
As a result, it's time to wise up. VOD is not the same as DVD. And filmmakers no longer need sales agents or traditional distributors unless these middle-men already have access to a receptive, sourced target audience. This is the ONLY way these folks add value. Otherwise, you're just dealing with another bottom feeder. And Modern Moviemakers no longer need bottom-feeders.
Think I'm kidding? Facebook just started streaming movies. Now it's even easier for filmmakers to source an audience without adding another middle man! Welcome to modern moviemaking!
- Now, go watch a movie on facebook. Here is the link >>
- And while you're at it, JOIN THE MODERN MOVIEMAKING REVOLUTION
