I don't care if you don't like it. If you are going to increase your odds of movie success, you need to find out how to become a movie marketer. To get started, I recommend spending as much time as possible learning about internet marketing.
Two rules of internet marketing for filmmakers:
- Have more time than money? Create content to get search ranking.
- Have more money than time? ADVERTISE!
It is always more fun to get free traffic. But if you gotta pay for traffic, there is nothing wrong with that either (assuming you have the money). And in case you don't know, with movie distribution all messed up, you will have to become your own distributor.
Best to find out everything you can!
In my next filmmaking article, I'll talk about some simple marketing tips all filmmaker's need to know.
