Jason Brubaker We’ve all heard many horror stories from filmmakers who were thrilled to find a distributor for their film only to find the film was mishandled, shelved or the company went under with no recourse for the filmmaker to claim their rights back. There are also distributors so coveted for their professionalism and skill at finding the right audiences for their titles that everyone wants to work with them.
Before I go further, I want you to know that there are GOOD sales agents. And there are GOOD traditional distributors. But before you go into business with any middle-man, my advice for all filmmakers is to ALWAYS conduct your due diligence. And if later, you find yourself working with someone who supposedly makes a deal with a TV network – but forgets to get a contract signed (please note: we think this is very fishy), then at the very least – you should never work with that guy again.
Since starting filmmaking stuff, I’ve noticed an increase in the amount of spammy hype emails promoting new filmmaking technologies that allow filmmakers to stream their independent movies. While many of these companies have a cool concept, the truth is, I think many of these streaming solutions are a waste of time.
I believe video on demand distribution represents freedom for filmmakers. While there are many great sales agents and distributors, I am totally bothered by the sales agents and middle-men who have taken a bottom-feeding approach to VOD. These jerks make a living trying to sucker unsuspecting filmmakers into long term video on demand deals that suck. I put together the following video to express my disgust and also provide a new hope. As a modern moviemaker, there has never been a better time to make, market and sell your movies without the middle-man.
There was a time when filmmakers needed to ask permission to make movies. There was a time when filmmakers had to find some sort of gatekeeper with access to distribution and, subsequently, an audience. But things have changed.
As a filmmaker, you need to start building your audience list today. Why? Because regardless of innovation, one thing will remain constant in your filmmaking life – The person with access to appropriately targeted eyeballs, WINS.
I interviewed Nathan Wrann because he serves as a good example for any filmmaker who ever wanted to make movies without making excuses. In our talk, you’ll get down and dirty tips for no-money productions, promotion, marketing and distribution. This is a man who doesn’t care about reviews. This is a filmmaker who wants to do meaningful work that is unique.
If you’re part of the filmmaking stuff community, you probably saw my email about a DSLR eBook that I was evaluating. Well, after sending the email, one of our readers (named Jonathan) responded with another good recommendation.
If you have a filmmaking friend that would benefit from becoming part of our filmmaking community, please feel free to send them to this article.
So if you happen to be one of those filmmakers with tons of ideas, but no feature credits, I highly suggest you focus less on finding someone to do the heavy lifting and instead, focus on testing the market to gain a realistic approach to your projects.
After exploring all the wonderful filmmaking information here at Filmmaking Stuff, you may benefit from putting some other blogs on your reading list. So to that end, I’d like to point out a few of my filmmaking favorites:
Many filmmakers must take charge of their own publicity and distribution. One trick that I utilize is frequent press releases. In the past, the idea of using press releases frequently may have been a borderline no-no. The common thought was, traditional journalists would see your “news” as noise.
In an effort to create useful iPhone apps for filmmakers, www.appsForFilmmakers.com is being launched today. The site will help take filmmaking out of Hollywood, and put it into the hands of filmmakers, literally
A recent article entitled, “Should We Accept That Indie Film Is Now A Hobby Culture?” caught my attention. I thought it was worth sharing.
You’ll see my comments under the article. Please feel free to add your own.
As a filmmaker, having the correct tools really helps improve your moviemaking. I created a short eBook full of pocketsized filmmaking tips and tricks. If you would like a copy, just click the picture below. There is no opt-in requirement necessary.
“If you want to make a living making movies, you need to realize that your library and the subsequent audience you source (over your career) are your major assets. And, as a result, your most important filmmaking focus (aside from doing good work) is to acquire and keep a customer,” he emphasizes.
Since starting Filmmaking Stuff, many screenwriters have written me, asking if I could provide advice on how they can protect their screenplay from theft. I usually tell screenwriters that most producers will not go through the process of raising a gazillion dollars without compensating the screenwriter fairly.
Now with a few weeks into the new year, many would-be filmmakers who promised themselves they would be more – many have already made excuses as to why this year won’t be the year of the feature.
For every project that I made, countless other projects have not been made. If you’ve never had a project fall apart, then you do not know heartache. And learning how to overcome heartache, and still push forward, is a key success strategy to learn for both filmmaking and your life.
To survive and thrive as a filmmaker, you need this type of energy. If you hate the thought of your project, then chances are, it’s the incorrect project for you.
I started Filmmaking Stuff because I wanted to help filmmakers make movies and also, create a self sustaining movie business. In other words, if you have the passion to make movies, then you owe it to yourself to get moving! The following filmmaking video provides you with a brief overview of the Modern MovieMaking Method. I also show you how to grab over $100 dollars in filmmaking tools, free.
Earlier this week, I caught wind of an indie production company based in Australia called Rapidfire Productions. This is a production company that operates as a self sustaining modern moviemaking business. They develop movies, get money, make their movies and through their own distribution arm, the company reaches the masses.
As a feature filmmaker, one of the biggest problems YOU have is finding a traditional distribution deal (that actually makes sense) for your movie. With each passing day, we get closer and closer to a world where DVD sales channels are being replaced by video on demand. And while we are not there yet, after spending the greater part of last weekend watching streaming content on NetFlix and Hulu, I am now of the opinion that the days of DVD distribution are numbered.
One of the most important filmmaking strategies you must adopt in this era of modern moviemaking is a long term perspective. In years past, filmmakers focused on making one movie, selling it and then moving on to the next movie.
One secret I utilize is frequent press release submissions. Years ago, it was advised that you only wrote and submitted press releases when you had something newsworthy to say. But these days, in addition to targeting traditional news outlets, most press releases are included in search engine results. Without getting overly technical, this means for a very small amount of money, submitting one press release complete with links to your website can increase your web footprint.
Filmmaking is changing. Like it or not, if you want to make a living making movies, you need to learn about the business side of independent movie making. And if this is your first time on filmmaking stuff, you are reading step 4 of a 7 part series on how to sell your movie How To Sell Your Movie On iTunes, Amazon and Netflix For Maximum Profit.
Given all the changes in distribution, as a filmmaker, getting your movie seen and selling is no longer solely the responsibly of a 3rd party distributor. Once you have sharpened your hook and targeted your target audience, your next step is to set up shop in some of the many popular internet based marketplaces.
If you’re new to Filmmaking Stuff, welcome. If you’re a frequent reader, then you know that my major mission is to help you make your movie now! For about the last six months, I have been working to update our Filmmaking Stuff sister resource – I wanted to create a storefront where I could offer more advanced information.
Do you want to come meet and ask questions about Video On Demand and internet marketing for your movie?
On November 11th, I’ll be speaking and participating in the 2010 Indie Film Finance And Production Conference in Los Angeles.
The traditional independent filmmaking business was defined by a filmmaker finding a script, locating investors, raising money, making the movie and then landing an awesome distribution deal – and living happily ever after. Over the last few years, the entire model of indie filmmaking has gone Topsy-Turvy…