When you're in the middle of the filmmaking process, you probably aren't thinking about ways to advertise your movie online.
I want to provide you with a little secret:
Advertise your movie on StumbleUpon
StumbleUpon is a social bookmarking tool that allows people to share interesting websites with their StumbleUpon networks as well as Facebook, Twitter and email contacts. And if someone happens to “stumble upon” your movie website, you have the potential to garner significant traffic!
(Case study: Our zombie movie got over 100,000 visitors from the service.)
But did you know you can actually pay for someone to “stumble” your site?
It's true. And it's awesome. The StumbleUpon paid discovery service allows you to choose from three advertising service tiers. Each tier provides a different level of audience targeting. The first tier starts at a nickle per stumble.
But here is where it gets interesting. Unlike other paid advertising solutions, StumbleUpon allows for exponential, unpaid traffic. Let me explain:
Let's say you want to target someone into horror movies. So you invest a nickle to get that person to “stumble” your website. But then that person shares your site with four of his friends. Guess what?
Because your paid stumble resulted in four additional free stumbles, you really only invested one penny per visit (five cents for five visits). Taking this further, let's say these five stumblers each share your site with one friend – Now you got ten visits for a nickle. That is an investment of merely a half-cent per visit!
And if these people tell ten of their friends… I'm sayin' if you are lucky, then you could possibly get exponential traffic onto your site!
Not bad for a nickle.
Before you get too excited, you should know something. I have tested this service with various movie titles and websites, but so far, only a small handful of my test sites resulted in significant traffic. The rest just were not interesting enough to warrant exponential stumbles.
But for five cents a visit, StumbleUpon Paid Discovery may be worth a test.
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