Are you trying to navigate the world of digital distribution for your movie?
With so many platforms available, knowing where to start is hard.
Let’s break down the basics, so your movie reaches the widest audience and generates the most revenue.
Table of Contents
- Which Digital Distribution Channel is Right for Your Film?
- Understanding the Types of VOD
- Where to Start: Transactional VOD
- Moving to Subscription-Based VOD
- Leveraging Ad-Based VOD
- The Importance of Experienced Partners
- Popular Questions About Distribution
- Movie Distribution Jargon
Which Digital Distribution Channel is Right for Your Film?
When it comes to distributing your film digitally, you have several options.
These fall under three main types of Video On Demand (VOD):
1. Transactional VOD (TVOD)
2. Subscription-based VOD (SVOD)
3. Ad-based VOD (AVOD).
Each type has its platforms on which your film can be shown.
Understanding the Types of VOD
In addition to the information I share here, I own a distribution company. This experience has given me insights into which platforms work well for independently produced motion pictures.
While success can vary, there are some consistent top performers.
Where to Start: Transactional VOD
To begin with, I recommend starting with Amazon TVOD. That is short for transactional video on demand.
This is where viewers pay to watch your film.
Amazon is a strong player in this space, and many movies have done pretty well on the platform.
After your film has been on TVOD for a while, usually a few months, it’s time to move it to subscription-based VOD.
Moving to Subscription-Based VOD
Amazon Prime is the natural next step.
Unlike the TOV option, Amazon Prime subscribers can watch your film as part of their subscription.
This transition helps maintain viewer interest and continues generating revenue.
The third stage in your film’s digital life should be ad-based VOD.
Platforms like Tubi and YouTube are excellent for this.
Leveraging Ad-Based VOD
Tubi has shown significant results, with many films generating substantial ad revenue.
People love watching free content, and the ads they watch pay you.
YouTube works similarly, especially for older films and international audiences.
You can set up your film to show ads, creating another steady revenue stream.
While Amazon and YouTube allow you to upload your film directly, Tubi does not.
To get your film on Tubi, you’ll need to work with an aggregator or a distributor who has a deal with them.
These partners not only help get your film on the right platforms but also have the connections to boost your film’s visibility.
For instance, a distributor with a popular YouTube channel can significantly increase your film’s viewership.
The Importance of Experienced Partners
When it comes to movie distribution, start with your goals. What do you need from the distribution deal? Knowing this info will help you determine how long you “window” your movie in each category of VOD.
The best approach for digital distribution is to start with Amazon TVOD, move to Amazon Prime, and finally, leverage Tubi and YouTube for ad-based revenue.
Each platform has its strengths, and by using all three, you can maximize your film’s revenue potential.
Working with experienced distributors can further enhance your film’s reach and profitability.
So, plan your distribution strategy wisely and watch your film succeed across multiple digital platforms.
Tl;DR
If you're figuring out the best digital distribution channel for your film, start with Amazon TVOD to make money from rentals, switch to Amazon Prime for subscribers, and finally use Tubi and YouTube for ad-based revenue.
These platforms are decent for generating revenue. Working with experienced distributors can also help get your film on Tubi and boost its visibility on YouTube.
Popular Questions
If you're navigating the world of digital film distribution, you might have many questions. Knowing where to start and how to maximize your film's revenue can be challenging.
Here are some of the top questions and answers that will help you get your film on the best platforms and make the most out of your distribution strategy.
What is the best digital distribution platform for my film?
Amazon, Tubi, and YouTube are the top platforms. Start with Amazon TVOD, then move to Amazon Prime, and finally use Tubi and YouTube for ad-based revenue.
How do I make the most money from my film on Amazon?
Start with Amazon TVOD, where people pay to watch your film. After a few months, move it to Amazon Prime for subscribers to keep the revenue coming.
Can I put my film on Tubi by myself?
No, you can't upload directly to Tubi. You'll need to work with an aggregator or distributor with a deal with Tubi.
Is YouTube a good platform for film distribution?
Yes, especially for older films and international audiences. YouTube's ad-based model can generate steady revenue from ads.
When should I move my film to ad-based platforms?
After it's been on Amazon TVOD and Prime for a few months, moving to Tubi and YouTube later keeps the revenue from new viewers.
What type of VOD should I start with?
Start with transactional VOD (TVOD) like Amazon TVOD. This is where people pay to watch your film.
Why is working with a distributor important?
Distributors have connections and deals with platforms like Tubi and can boost your film's visibility on platforms like YouTube.
How can I maximize my film's revenue?
Use a combination of Amazon TVOD, Amazon Prime, and ad-based platforms like Tubi and YouTube. Each stage helps keep your film earning.
Can I use Amazon Video Direct to upload my film?
Depending on the type of movie you produce, you can use Amazon Video Direct to upload your film directly to Amazon TVOD and Prime. There are some limitations, so you must read the fine print.
What are the benefits of ad-based VOD platforms?
Ad-based platforms like Tubi and YouTube let viewers watch for free, but you earn money from the ads shown during your film.
If you're ready to dive deeper into selling your film and want more expert advice, head to Filmmaking Stuff HQ. Check out our detailed guide on how to sell your movie here. Let's get your film out there and start making money!
